PhD, University of Washington, Seattle, WA
Social and Personality Psychology, Summer 2009
Thesis: The situation and the person: A social-cognitive approach to modeling and predicting people's unique patterns of emotional and behavioral responses to complex situations
BA with highest honors, University of California, Berkeley, CA
Psychology, Spring 2002
Thesis: The Role of Explicit Fragmentary Knowledge on Artificial Grammar Learning
User Experience and Business Analyst
2012-present, Quidsi LLC, Jersey City, NJ
Responsible for supporting data-driven design decisions for each of Quidsi's ten sites (Diapers.com, Soap.com, Wag.com, etc); Queries and analyzes web analytics data to describe user behavior; Designs and analyzes A/B and time series tests; Builds dashboards and reports to communicate trends and insights; Runs ad hoc analyses to solve data mysteries; Uses data to advocate design decisions to stakeholders and leadership.
Design User Researcher
2009-2010, Microsoft (contracted), Redmond, WA
Designed and executed over a dozen studies to improve the usability of entertainment applications for various platforms (e.g., PC, web, Xbox, Xbox-Kinect); Assessed product-agnostic design principles for improving user experience; Authored a widely circulated internal document about how to optimize users' experiences with movie recommendation systems
Summer 2003, Microsoft (contracted), Redmond, WA
Designed and executed studies for the Social Computing Group at Microsoft Research
A/B testing, time series testing, benchmarking, competitive analyses, questionnaire/survey methods, natural user interface testing (for Xbox Kinect), rapid prototype testing, card sorting, heuristic evaluation, site visits, laboratory experiments.
Over a decade of experience with R, a statistical programming environment; Very experienced with Google Analytics (I use the GA web interface and I query GA data into R using the GA reporting API); Self-taught intermediate SQL user (I use SQL on an as-needed basis at work. I can ramp up on expertise as necessary); Well-versed in Excel and SPSS; Can effectively communicate complex statistical findings to broad audiences.